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Mastering The Art Of Car Sales

Mastering The Art Of Car Sales

$77.00
$97.00 $77.00
🔥 Popular Sold out

Mastering The Art Of Car Sales (Studio 4K HD)

From the first handshake to your customer driving off the lot — and everything in between.
This is your complete, step-by-step system to close more deals, hold more gross, and become your dealership’s go-to closer.

📚 7 Power-Packed Chapters – Covering every stage of the sale with proven strategies
🎯 76 Real-World Video Lessons – Word tracks, objection handling, and deal tactics that work right now on the floor
⏱️ 3.5 Hours of Training – Fast-paced, actionable, and designed to fit your schedule
📸 Inside the Course – Clean, professional video lessons with real dealership examples and breakdowns

Packed with ways to 2X or even 3X your income — whether you’re brand new to the business or already selling 50+ units a month — this course gives you the tools, confidence, and mindset to dominate in today’s market.

🐺 The Alpha Advantage

Anthony Mazzone built the Alpha Sales System from the ground up, real dealership strategies, simple language, and proven techniques that you can start using today to sell more cars, make more money, and build the career you deserve.

With this training you’ll learn:

The exact framework Anthony uses to turn average salespeople into closers

How to master the sales process from greeting to delivery without confusion or wasted steps

Why handling objections the Alpha way creates trust and confidence with every customer

How to close more deals and increase your gross using real word tracks that work on the floor right now

The mindset shifts that separate top 1% performers from everyone else in the business

📘 Course Breakdown

Chapter 1: Intro to Alpha Sales University

  • Overview of the Automotive Sales Industry
  • History, Present & Future of the Industry
  • The Role of a Car Salesperson

Chapter 2: How to Be Successful Selling Cars

  • How To Be Successful Selling Cars Intro
  • The Lucky 7
  • Knowledge
  • Customer Service Skills
  • Learn The Sales Process
  • Sales Techniques, Overcoming Objections & Negotiation Skills
  • Prospecting & Follow Up, Marketing, Branding and Networking
  • Be A Professional
  • Always Keep Your EQ High
  • Be An Expert
  • Be A Good Listener
  • Knowing Your Inventory
  • Excellent CSI

Chapter 3: The Sales Process

  • The Sales Process Intro
  • Prospecting
  • Meet & Greet
  • Meet & Greet Tips
  • Qualification
  • Trade Walk & Appraisal
  • Vehicle Selection
  • Vehicle Demonstration
  • Test Drive
  • Vehicle Confirmation & Test Close
  • Service Walk
  • The Numbers Presentation
  • Credit Application & Approval
  • Delivery Process
  • Delivery Prep
  • Post Vehicle Cleaning
  • F&I Process
  • Delivery Completion
  • Follow Up & Referrals
  • Recap Of Sales Process

Chapter 4: The Cardinal Rules

  • Cardinal Rules Intro
  • Customer In The Showroom Comes First
  • Always Get Your Customer’s Information
  • Show Inventory On The Lot, Not Online
  • 100% Vehicle Demonstration
  • 100% Test Drives
  • 100% Trade Walks
  • Never Talk Money On The Lot
  • Never Quote Interest Rate
  • Never Tell Your Customer They’re Approved
  • Never Speak During A Manager TO
  • Always Sit During A Manager TO
  • Never Let A Customer Leave Without Speaking To A Manager
  • Always Keep Your Customer Seated
  • Never Give Trade Keys Back Without Manager’s Permission
  • Always Follow Up With Your Customer

Chapter 5: Understanding Customer Needs

  • Understanding Customer Needs Intro
  • Land Your Customer On The Right Vehicle
  • Managing Your Customer’s Expectations Properly
  • Qualifying Your Customer Through A Proper Needs Assessment

Chapter 6: Sales Techniques

  • Sales Techniques Intro
  • Handling & Overcoming Customer Objections
  • Excuses vs Objections
  • Word Tracks, Rebuttals & Overcoming Objections
  • Value & Commitments = Less Objections
  • Isolating Objections
  • Address & Re-Direct Technique
  • “Only 2 Things Matter” Close

Chapter 7: Overcoming Customer Objections

  • Overcoming Customer Objections Intro
  • “I Only Have 10 Minutes”
  • “Not Making A Decision Today”
  • “I Don’t Want To Rush Into Anything”
  • “I Need To Think About It”
  • “It’s Too Expensive / Too Much”
  • “Not Enough For My Trade”
  • “I Don’t Ever Lease”
  • “I Have To Talk To …”
  • “Interest Rate Is Too High”
  • “I’m Not Interested” (Prospecting)
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Testimonials

  •  Israel Rosado

    A Game-Changer in Car Sales Training! I am thrilled to share my exceptional experience with Anthony Mazzone and the incredible impact he has had on transforming my approach to car sales. Anthony's unparalleled skills as a teacher and his commitment to keeping sales teams accountable and razor-sharp are nothing short of remarkable.

  • Domenic Cannatella

    Anthony is a fantastic automotive sales trainer who helped many of my sales reps boost sales, customer satisfaction, and confidence. He is very knowledgeable, patient, and supportive. I highly recommend him to anyone who wants to be a successful car sales professional. He is the best!

  • John Bunce

    Since starting in car sales three months ago, Anthony, our sales trainer, has been instrumental in my growth. His personalized coaching and unwavering support have equipped me with the skills and confidence to excel in car sales. Anthony's guidance fosters a culture of teamwork and success, making every day a rewarding experience. Thank you, Anthony, for your invaluable mentorship!